Steal the Sealer
Our involvement
Storyboarding, casting, filming, editing, color grading, and motion design
Keep your adventure fresh.
PacBak is an innovative solution to an age-old problem—a new tool to lock in that perfect flavor right after you catch a fish, whether on the boat or on the shore.
Combining the efficiency of their ROAM 18-V Portable Vacuum Sealer, with the robust insulation of the P88-MK Cooler, or the lightweight, water-resistant Byway Backpack - you’ll keep your catch fresh and drinks ice-cold as you embark on your wilderness adventures.
We met the PacBak team at ICAST, a year after they took their Best Of Show award. At that point, they had just started to infiltrate retailers nationwide, but the P88-MK cooler’s massive footprint presented challenges for in-store displays. The goal was to draft up a video that could show off all the product features on an end-cap video screen.
A great example of collaborative creativity, this was an all-hands on deck effort from ideation to execution.