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MEGA 360 IMAGING

 

Our involvement

Story development, editing, color grading, and motion design

EVERY DETAIL IN EVERY DIRECTION.

With MEGA 360 Imaging, Humminbird didn’t reinvent the wheel. They redefined it, bringing the unmatched coverage of their 360 Imaging technology into the megahertz range for next-level detail.

Like underwater radar, the MEGA 360 Imaging beam rotates giving you a 360-degree view of the water that’s constantly updating—with your boat at the center. Fish won’t ever see you coming–allowing you to cast and hook fish before they even know you’re there.

With the help of 2019 Bassmaster Classic World Champion Ott DeFoe, Osborne Media teamed up with cinematographer Jason Arnold to create a captivating launch video that demonstrated how the technology puts you on more fish.

In addition, we created several tips and tricks from a bass pro to help users get the most out of their sonar and become better anglers.

“SOME HAVE ROCKSTAR STATUS. YOU, MY FRIEND, ARE IN THE ROCK & ROLL HALL OF FAME!”

— Jeff “Kolo” Kolodzinski, Brand Manager, Humminbird & Minn Kota