If you want to put bait on target, you’ve got to fish smarter. The new Optimum™ downrigger is positively ingenious. This smart, connected system gives you access to critical trolling data and lets you raise, lower and cycle weights using the full-color LCD display, your Humminbird® fish finder, or even your mobile device.

No matter where you are on the boat, you’re in charge. And the fish won’t know what hit them.

The launch of the Optimum™ marked the integration of Cannon into the widely acclaimed One-Boat Network™, and the unification of all Johnson Outdoors’ Marine Electronics companies. Now fish finder, trolling motor and downrigger could connect to, share with, and control one another.

Osborne Media and cinematographer Jason Arnold were commissioned to create this launch video to provide an overview of benefits and integrations that the Optimum™ presented.

and accompanying profile on Captain Mark Courts to celebrate this announcement from the biggest names in fishing.